Arts & Business - Private Investment in Culture Survey

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Headline findings

  • Growing importance of private investment: Together with earned income, private investment has become more important to the overall funding of arts and culture organisations. Its importance is particularly pronounced among smaller organisations. 
  • Individual giving remains the most important form of private investment: Individual giving accounts for around half of all private investment in arts and culture, with individual donors favouring the largest organisations and those based in London. 
  • At the time of the survey, the sector expected further growth: Recognising that there are important challenges ahead, arts and culture organisations still see a bright future for private investment over the next three years and, in general, are positive about moving towards a more mixed model of income generation.

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