How to create a targeted social media strategy: 3 top tips
- Know your target audience. Create a content strategy that reflects their interests, drawing in new users to follow your social media channels.
- Plan content in advance. Plan to report on relevant awareness days to spark audience interaction. A content calendar might be useful for this. Carry out surveys to gain an in-depth understanding of what your supporters want to see popping up on their newsfeed.
- Monitor conversations through data analysis. Think of social media as a two-way communication tool; so make sure you respond to any comments. Use measurement tools such as Google Analytics to gauge consumer habits.
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