How to understand your supporter journey and make it better
Tom Latchford, CEO of Raising IT, describes key considerations for the supporter journey on your charity website.
Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.
What are your calls to action?
Have clear values and mission
Don’t miss out on online marketing
Don’t rely on dry facts
Importance of the charity
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