How to understand your supporter journey and make it better

Tom Latchford, CEO of Raising IT, describes key considerations for the supporter journey on your charity website.

Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

  • What are your calls to action?

  • Have clear values and mission              

  • Don’t miss out on online marketing

  •  Don’t rely on dry facts

  • Display targets

  • Be responsive

  • Importance of the charity